Fellow exhibitors who watched said: “I've been in charge of our tradeshow booth for the last 8 years at a variety of shows, and I learned new things and was reminded of what was important. In addition, as I was listening I found myself thinking of new ideas to market our booth and writing them on sticky notes which are now stuck all over my desk!” “We learned some very important pre-marketing strategies that will hopefully help generate lots of customers and sales. Great information on PRE show marketing.” "This will get you thinking coherently and strategically about your tradeshow strategies"

Watch this presentation from Randy Kravitz, executive director of Goldman Sachs 10,000 Small Businesses Chicagoland.

Watch this presentation from Joan Lawrence, the Toy Safety Mom of The Toy Association, share insights that you can use throughout the year.