ASTRA recognizes that information and knowledge-sharing are crucial in the ever changing landscape of the specialty toy industry. To help meet this need, we provide valuable specialty toy industry management Resources to assist members. ASTRA works to maintain a collection of resources to give members the latest information about the specialty toy industry. These include access to guides for children with special needs, retailer performance analysis, podcasts, and blogs.
- Toy Talks Episode 1 | Pointy: Be Found LocallyListen to ASTRA's first Toy Talks podcast with Caroline Brady of Pointy | Be Found Locally. Retailers, Jackie Anderson and Keith Schumacker, share their insights on the marketing tool and explain how the installment of Pointy has supported traffic, sales and marketing in their stores. Tune in to hear how you CAN get more traffic in your store with Pointy!
- Leasing Q&A with Craig MelbyLeasing Q&A with Craig Melby of Lease Smart and ASTRA members, Mary Sisson of Kazoodles and Michelle Sahr of Off the Wagon. ASTRA joined Craig on his podcast, "Corporate Real Estate" to ask questions about retail leases.
Digital Download! Make Way for Play: Brilliant Benefits of Toys
This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. The following section of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.
Financials You Can Understand-- 20% OFF (Members Only)!
A practical printed guide with step-by-step tools to help you understand important financial benchmarks. A practical companion to ASTRA’s annual Profit/Benchmarking Survey.
Guide to Toys for Children with Special Needs
This guide is written for any toy seller with the desire to learn more about toys that meet the special needs of children with disabilities. It summarizes characteristics of common disabilities and types of toys that work well for children who have those disabilities.
Play for Profit--50% OFF (Members Only)!
Develop an instruction manual that outlines the steps to enter the retail toy business or can be used to examine current business practices against. The Play for Profit book is a compilation of best practice advice in every area of store operation.
Site Rite: Practical Ways to Boost Profits with the Right Site & Best Terms!
Site Rite provides an arsenal of information to teach businesses practical ways to boost profits with the right site and best lease terms!