American Specialty Toy Retailing Association

astra academy


ASTRA recognizes that information and knowledge-sharing are crucial in the ever changing landscape of the specialty toy industry. To help meet this need, we provide valuable specialty toy industry management Resources to assist members. ASTRA works to maintain a collection of resources to give members the latest information about the specialty toy industry. These include access to guides for children with special needs, retailer performance analysis, podcasts, and blogs.


  • Toy Talks Episode 1 | Pointy: Be Found Locally
    Listen to ASTRA's first Toy Talks podcast with Caroline Brady of Pointy | Be Found Locally. Retailers, Jackie Anderson and Keith Schumacker, share their insights on the marketing tool and explain how the installment of Pointy has supported traffic, sales and marketing in their stores. Tune in to hear how you CAN get more traffic in your store with Pointy!
  • Leasing Q&A with Craig Melby
    Leasing Q&A with Craig Melby of Lease Smart and ASTRA members, Mary Sisson of Kazoodles and Michelle Sahr of Off the Wagon. ASTRA joined Craig on his podcast, "Corporate Real Estate" to ask questions about retail leases.