Access to 3 video recorded breakout sessions including handouts/slides along with the Lunch & Learn and keynote presentations. Access to 4 audio recordings of Lightning Learning on the show floor are also included in this package.

Online certification program

This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. The following section of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

This guide is a culmination of trade show tips and tricks from buyers like you.

Certified Master Sales Representative

Fellow exhibitors who watched said: “I've been in charge of our tradeshow booth for the last 8 years at a variety of shows, and I learned new things and was reminded of what was important. In addition, as I was listening I found myself thinking of new ideas to market our booth and writing them on sticky notes which are now stuck all over my desk!” “We learned some very important pre-marketing strategies that will hopefully help generate lots of customers and sales. Great information on PRE show marketing.” "This will get you thinking coherently and strategically about your tradeshow strategies"

Develop an instruction manual that outlines the steps to enter the retail toy business or can be used to examine current business practices against. The Play for Profit book is a compilation of best practice advice in every area of store operation.

A practical printed guide with step-by-step tools to help you understand important financial benchmarks. A practical companion to ASTRA’s annual Profit/Benchmarking Survey.

Watch Peter Sheahan's presentation from ASTRA's 2018 Marketplace & Academy and stay up to date each month with new ideas from Peter on how to move from awareness to ownership and finding opportunity in disruption.

Certified Master Retailer