American Specialty Toy Retailing Association

astra academy

Site Rite: Practical Ways to Boost Profits with the Right Site & Best Terms!

Site Rite provides an arsenal of information to teach businesses practical ways to boost profits with the right site and best lease terms! 

Content includes:

  • Determining Location
  • Rent vs. Profit
  • Estimating Site Sales Potential
  • Demographic Reports
  • Analyzing Competition
  • Lease Negotiation
  • Lease Types & Terms

Craig Melby, CCIM

President, Lease Smart

Craig Melby, CCIM achieved the industry's two top designations: currently a Certified Commercial Investment Member (CCIM), and a former member of the Society of Office and Industrial Realtors (SIOR). Has served as a Board Member for various organizations including the world's largest exclusive Tenant Representative organization, the International Tenant Representative Alliance.

Specialty is Site Selection, Lease Negotiations and Facility Acquisitions: finding facilities for expanding or relocating companies, and negotiating the best terms possible for the Tenant/Buyer.

Written many articles for industry publications and am co-author of the book on how to negotiate a lease: “Leasing Smart" – which has been required reading for the University of Florida's masters in real estate program. Also wrote “Professional Real Estate Investor's Handbook" – which has been approved by the Florida Real Estate Commission, and used as a continuing education textbook.

Craig is also an active entrepreneur, owning several successful ventures which give him an in-depth, real-world knowledge of what it takes to run a business. He speaks your language!


Telephone: 800.962.2419


Open to download resource.
Open to download resource.