American Specialty Toy Retailing Association

astra academy

Retail Roadmap to Financial Success


Isn't it time to get your retail business working for you? Blast through the distractions and common myths and learn the smartest way to build a profitable business so you can pay yourself more and worry less about paying your bills. The Retail Roadmap to Financial Success gives you access to a 6 step framework from Jennifer Rust of Creative Profit Planning to understand how to make your business profitable and put more cash in your pocket. 

This is unit 1 of a full 7-week guided course compliments of Creative Profit Planning. Learn more!

Guided Course Schedule:

• Week 1: An overview of the components that make your store profitable

• Week 2: Demystifying Your Financial Statements. Understanding How to read them and where cash can be hiding in invisible expenses.

• Week 3: When will I truly be cash flow positive (or have ___ dollars in cash profit in my business? The art of developing a breakeven plan.

 Week 4: Implementation week.

• Week 5: Pricing for profit…the exact formula that will make your store profitable and how to use it.

• Week 6: Understanding Inventory Turnover. Calculating it in your business and using it to improve cash flow.

• Week 7: The Basics of Creating an OTB plan.

Jennifer Rust

CEO | Creative Profit Planning

Experienced Chief Executive Officer and Financial Coach with a demonstrated history of helping companies become profitable and stay profitable. Years of personal experience in owning a retail business and working with retail stores has provided a proven history of success in building and maintaining profit in retail businesses. Skilled in Budgeting, Tax Preparation, Banking, Retail, and Sales. Strong business development professional with a BBA focused in Accounting from Siena College.

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Retail Roadmap to Financial Success
Open to view video.
Open to view video. This is unit one of a series of guided courses delivered by Jennifer Rust of Creative Profit Planning.