American Specialty Toy Retailing Association

astra academy

Marketing Track


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This module will give you the tips and tools on how to successfully position your business and brand in the competitive marketplace through SWOT analysis, and SMART planning and developing the right marketing mix for your business.

This module will help you develop brand promotional activity for maximum impact on your customer. You will gain a greater understanding of the different facets of promotions and how to best reach your target consumer.

This module will help you develop digital tools and communications to have a greater impact on your customer. You will gain a greater understanding of the different digital media tools to help build your online and social media traffic.

This module will help you identify, create and build the right community partners and programs for your business that best align with your customer.

Key:

Complete
Failed
Available
Locked
Course 120: Brand Strategy
Recorded 04/29/2015
Recorded 04/29/2015 33 minutes
Brand Strategy Test
# of Questions: 10 | Total Points: 15 | Passing Score:  8
# of Questions: 10 | Total Points: 15 | Passing Score:  8 Test
Course 121: Marketing Communication
Recorded 04/29/2015
Recorded 04/29/2015 40 minutes
Communications Test
# of Questions: 10 | Total Points: 15 | Passing Score:  8
# of Questions: 10 | Total Points: 15 | Passing Score:  8 Test
Course 122: Going Digital
Recorded 04/29/2015
Recorded 04/29/2015 33 minutes
Going Digital Test
# of Questions: 10 | Total Points: 15 | Passing Score:  8
# of Questions: 10 | Total Points: 15 | Passing Score:  8 Test
Course 123: Community
Recorded 04/29/2015
Recorded 04/29/2015 23 minutes
Community Test
# of Questions: 10 | Total Points: 14 | Passing Score:  8
# of Questions: 10 | Total Points: 14 | Passing Score:  8 Test