American Specialty Toy Retailing Association

astra academy

Kids Insights Interview: Arts & Crafts

Recorded On: 09/28/2020


One hobby that has seen a significant increase in the US is arts and crafts, which is now the second most popular hobby after video gaming. Kids Insights data has shown that there has been a 62% increase in June-July of 2020 in Arts & Crafts as a hobby, and has seen it increase above drawing.

The pandemic has led to an increase in anxiety among kids, however it also shows the role that hobbies, games and toys can play in not only helping children develop, but also cope with unprecedented circumstances.

Each week Kids Insights continues to survey 400 children to identify latest trends and help brands understand what the new and evolving normal is like, to help them improve ROI across advertising & media, content, licensing, marketing, product development and sales.

To download Kids Insights complimentary reports  & get access to the demo version of their  real-time data portal, visit http://www.kidsinsights.com/AS... . Please note, 10% discount is now available  for all ASTRA members on an annual subscription to Kids Insights US and Kids Insights Canada.

Tanya Sarakinis

Business Development Director

tanya@theinsightspeople.com

https://www.linkedin.com/in/ta...

We are the global leader in kids, parents and family market intelligence, and we have an unrivaled ability to understand their attitudes, behaviors and consumption. Our role is to translate our expertise and insight into your business in a highly accessible way to help you boost your performance. 

Key:

Complete
Failed
Available
Locked
Kids Insights Interview
Recorded 09/28/2020
Recorded 09/28/2020 To download Kids Insights complimentary reports & get access to the demo version of their real-time data portal, visit http://www.kidsinsights.com/ASTRA . Please note, 10% discount is now available for all ASTRA members on an annual subscription to Kids Insights US and Kids Insights Canada.