Kids Insights Interview: Arts & Crafts
Recorded On: 09/28/2020
One hobby that has seen a significant increase in the US is arts and crafts, which is now the second most popular hobby after video gaming. Kids Insights data has shown that there has been a 62% increase in June-July of 2020 in Arts & Crafts as a hobby, and has seen it increase above drawing.
The pandemic has led to an increase in anxiety among kids, however it also shows the role that hobbies, games and toys can play in not only helping children develop, but also cope with unprecedented circumstances.
Each week Kids Insights continues to survey 400 children to identify latest trends and help brands understand what the new and evolving normal is like, to help them improve ROI across advertising & media, content, licensing, marketing, product development and sales.
To download Kids Insights complimentary reports & get access to the demo version of their real-time data portal, visit http://www.kidsinsights.com/AS... . Please note, 10% discount is now available for all ASTRA members on an annual subscription to Kids Insights US and Kids Insights Canada.
Business Development Director
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