Kids Insights Interview: $3.76B Annual Spending
Recorded On: 07/29/2020
This generation of kids is like no other. The size of the kid market continues to grow, and according to the latest Kids Insights data, US children are receiving $3.76B a year to spend as they wish, and with a growing number of children using Debit cards, they have more financial means, empowerment, and freedom than any previous generation.
We speak to Nick Richardson, the CEO of Kids Insights, who survey more than 400 US kids every week, or 21,000 a year since 2018. They survey a further 180,000 kids a year across Brazil, Mexico, Canada, UK, France, Germany, Italy, Spain, India, and Australia.
To download Kids Insights complimentary reports & get access to the demo version of their real-time data portal, visit http://www.kidsinsights.com/AS... . Please note, 10% discount is now available for all ASTRA members on an annual subscription to Kids Insights US and Kids Insights Canada.
CEO | Kids Insights
Nick the founder and CEO of Kids Insights, the global leader in kids, tweens and teens market intelligence. He has established himself as a go-to expert on kids' insights and regularly speaks at events in the UK, Europe and the US. Nick has set out to change the way in which market intelligence is conducted, enabling clients to make informed decisions and developed strategies based on real insights, in real-time. Nick holds a BA in marketing and an MBA. You can find him on Twitter @nickrmarketing and @kidsinsights.
Kids Insights surveys more than 4,000 children per week across 3 continents and 11 countries or more than 200,000 children per year. They are the global leader in kids' market intelligence and they have an unrivaled ability to understand their attitudes, behaviors and consumption of the next generation of consumers.