Gene Murtha has over 40 years in general management, marketing, sales and product development within the toy, games and gift industries. Gene’s corporate background includes 16 years at Mattel in various executive roles, both in the US and abroad. He served as General Manager of Mattel UK and Ireland, ran the Toys-r-Us Customer Business Team for Mattel, opened markets in China, Japan, India and Eastern Europe.Gene also has experience as an entrepreneur, having started and run Main Street Toy company the 1990’s. There he developed and marketed many successful products including Slap Wraps, one of the hottest fads of the ‘90’s. In one capacity or another, Gene estimates he has brought over 7,000 concepts to market, managing many mega-hit properties such as Star Wars, Cabbage Patch Kids, Trivial Pursuit and Tickle Me Elmo. He joined SCORE in 2011 and has served as a volunteer mentor, and as a Regional VicePresident for the Mid-Atlantic States. As a mentor for small businesses, Gene has served hundreds of aspiring start-up, and counseled existing business owners on sales growth in a variety of industries. Gene holds various patents, is fluent in Spanish and currently resides with his wife in Easton, PA, 60 miles outside of New York City.

For more  information concerning SBA and its programs visit our website at: www.sba.gov/disaster

For more  information concerning SBA and its programs visit our website at: www.sba.gov/disaster