American Specialty Toy Retailing Association

astra academy

Certified Master Sales Representative

Recorded On: 01/03/2019

Welcome to the Certified Master Sales Representative program. This program is designed to give sales reps the tools to be successful in owning and operating an independent business.

Requirements to enroll:

  • Must be a sales representative
  • Must be currently employed within the specialty toy industry
  • Each candidate must have their own email address to access the program (contact ASTRA if you need to be added your organizations' roster)


The content tracks may be taken in any order. Handouts are downloadable and recommended for use during the completion of the CMSR program. 

Member Rate: $149 Non-Member Rate: $699

Testing: To receive the certificate, candidates are required to pass the tests within each content track with 80% or greater results. A candidate has 3 attempts to pass the test. All tests relate to the content within the course or combination of courses. 


Jean Bailey

Consultant

Jean Bailey is a consultant to the toy industry and former director of the National Lekotek Center, a non-profit that works with children of all abilities utilizing toys and play. For the last decade she has promoted, studied, written articles and white papers and reviewed research on toys and play as it relates to child development. Bailey has presented on the subject of toys and play internationally and brings with her years of experience in marketing, communications and adult education.

Melissa Beran

UL LLC | Senior Human Factors Specialist

Melissa Beran, M.A. has been a Senior Human Factors Specialist with Underwriters Laboratories (UL) in Westmont, Illinois, USA since 2011, where she is active in consumer product safety. Previously, she served as a Research Scientist with Intertek for 11 years. She holds a Bachelor’s Degree in Psychology and a Master’s Degree in Community Counseling. With over 17 years of experience in psychology and social services, Melissa’s expertise in qualitative analysis and her ability to gather information about human experience and behavior equips her to critically assess consumer products and detect potential hazards before they go into production. Melissa is a member of the Human Factors and Ergonomics Society, including the Children’s Issues Technical Group, and has presented at national conferences on such topics as the foreseeable use of consumer products and the various behavioral strategies used by children as they explore.  

Kevin Carroll

KJC Communications LLC | Managing Director

Having grown up in a large Irish Catholic family, Kevin Carroll was destined to make his livelihood by talking. After 17 years in the advertising business (he got out on account of good behavior), Kevin launched his own speaking, training and executive coaching business. Today his passion is helping his clients communicate clearly, concisely and confidently. Companies such as GE, Microsoft, and Heineken have been tapping into Kevin’s expertise for over 20 years. He is a past-president of the Connecticut chapter of the National Speakers Association and during his career has written three books and fathered two children.

In 2010, Kevin teamed up with Steve Mark, a friend from his advertising days, to see if they could come up with a new game. The result was TENZI.

Lillian Davis

Diverse Marketing | Sales Representative

Lillian came to the toy world in June 2007 after many years in the investment and insurance industries where she developed her marketing and management skills. Lillian is currently a sales representative for Diverse Marketing, handling the state of Kansas and western Missouri. She is a motivated self-starter with excellent people skills and the ability to pay attention to details. Lillian’s stores consider her a business partner rather than a sales rep.

Lillian has a business degree from Georgia State University. She has 2 children, now in college (but not necessarily grown up), and has also been a foster mom.  

Alexandra Eidenberg

The Insurance People | President

Alexandra Eidenberg is the co-founder and President of The Insurance People. She has been a licensed insurance agent for over 9 years and educates people about their options and the market so they can make the best decisions for their families and businesses. Her passion for helping others is evident in everything she pursues and the networking community of Chicagoland knows her well for her bubbly personality and giving nature. 

Alexandra makes insurance fun, inviting and understandable. Her company, The Insurance People, is contracted to numerous carriers to serve their clients needs. The Insurance People offers products and services to everyday families and businesses that want great insurance at the right price. Alexandra's personal specialty is health insurance. 

Many know Alexandra for her community involvement and work with Mom+Baby, a not for profit that supports women and children. She is on the Board of the Small Business Advocacy Council and is endorsed by Stand Up, eWomenNetwork, Founding Moms and more! Alexandra is passionate about the community and helping others. She is an advocate for her clients, colleagues, and friends and works hard to ensure that others succeed and have access to needed resources.

Alexandra resides in Wilmette, IL with her husband Roger, twin daughters Ana & Miriam, and son Owen. 

Alexandra Eidenberg, President
alexandra.eidenberg@insuranceppl.com
773-697-8082 xt. 1003

Connect with Alexandra: 
Facebook 
LinkedIn
Twitter

Rieva Lesonsky

GrowBiz Media | CEO & President

Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship and has covered the industry for more than 30 years. Prior to starting GrowBiz Media, she was the long-time Editorial Director of Entrepreneur magazine.

Lesonsky regularly writes about small business and entrepreneurship for numerous websites. She also consults with and produces content for corporations targeting entrepreneurs and small business owners.  

Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. In 2009, she was honored as one of publishing’s top innovators. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award and in 2012 she received the prestigious Lou Campanelli award from SCORE. She’s been named one of the nation’s top 100 Small Business Influencers and is a long-time member of the Business Journalists Hall of Fame.

 

 

 

Gwen Ottenberg

Imagine That! Toys | Owner

Imagine That Toys is a family owned and operated specialty toy store in Wichita, Kansas and our online store.  Gwen Ottenberg is the woman who is always playing.  She has over thirty years of experience in the toy world.  Come in and pick her brain on that toy that you loved as a child.  She is always ready for a challenge.

Natalie Remien

Levin Ginsburg Attorneys | Lawyer

Natalie A. Remien is an Intellectual Property and Privacy attorney. Natalie is the Chair  and  Founder of the firm’s Privacy and Data Security Practice Group, where she leverages her understanding of business and IT to assist clients in identifying areas of corporate risk and mitigating such risk through regulatory compliance and corporate governance at all levels of the organization. Through corporate agreements, employee policies and training, privacy notices and terms of service, appropriate insurance coverage, and security breach notification  strategies,  Natalie helps companies decrease risk of lawsuits, fines and damage to corporate goodwill and reputation in the marketplace. Additionally, Natalie has nearly two decades-worth of experience intellectual property identification, counseling, protection, licensing and enforcement.

Natalie is a champion for business owners and has a particular affinity for representing companies that provide goods and services for children. To that end, Natalie is a Preferred Provider to the American Specialty Toy Association, and a regular writer and contributor to the Chicago Toy and Game monthly newsletter. Although Natalie has represented many clients in diverse industries, her passion lies in representing companies in the toy and gift arena, with particular emphasis on children’s educational development and security of smart and connected toys.

Morris Saunders

Levin Ginsburg Attorneys | Lawyer

Morris’s practice concentrates in business and tax areas, including, mergers, acquisitions and divestitures, business succession planning, deferred compensation, qualified and non-qualified employee benefit plans, and also in wealth preservation and estate planning. He deals extensively in the negotiation and preparation of commercial real estate and equipment purchase and sales agreement and leases, software licensing agreements and other business agreements.

Morris is a member of various bar associations. He is also a member of the Family Firm Institute and a founding member of the Private Directors Association. He has spoken to various professional and community groups about business entities, estate planning, trusts, estates, business succession planning and deferred compensation. Morris has hosted a series of workshops for the College of Lake County aimed at teaching small business owners various legal aspects of forming business entities, maintaining those entities and other issues facing business owners.

TJ Simmons

Kahootz Toys | Sales Manager

Organizational and communication skills make you good at your job and passion drives the success. I have an incredible passion for the toy industry as a true believer that play is the key factor in development for every child, person and family as a whole. I pour that passion into my work and consistently move forward, constantly improving.

Lyne Tumlinson

Lift Team Coaching | Leadership Coach

Award-winning Leadership Coach Lyne Tumlinson works with non-profit and small business leaders motivated to discover their best self, to develop their best team and create positive results for their dream organization. Her multi-faceted background in personality, cultural diversity, and leadership development have been the perfect storm of preparation for her true calling.

Known for bringing energy and enthusiasm to her work, she inspires clients by integrating her top values of Faith, Fun, and Fellowship with her top Strengths – Includer, Maximizer, and Individualization.

Lyne’s previous experiences include serving as career services director at the Golf Course Superintendents Association of America (GCSAA), cross-cultural trainer at the University of Kansas, and outplacement assistant for a private HR consultant in Overland Park.

Tumlinson earned a Master’s Degree from the University of Kansas and has studied Psychology, Business, and Russian studies. She is an ICF-certified coach (PCC), Certified Strengths Strategy Coach and Association Executive (CAE). Professional accolades include the Avatar Coach Award from the International Coach Federation’s Midwest Regional Advisory Council, the Allied Member of Excellence award from the Kansas City Society of Association Executives and the Volunteer of the Year award from Ad Astra Area Aquatics swim team in Lawrence, Kansas.

Ariel Weinstein

UL LLC | Senior Regulatory Analyst

Ariel Weinstein has a B.S. in Chemistry from the University of Illinois. She has been working in the consumer products industry since 2008 and with UL as a Regulatory Analyst since 2014. She focused on toys and juvenile products for the first 6 years of her career and now focuses solely on toys. She sits on the ASTM Toy subcommittee where she works to improve the toy standards with other members of the industry. She tracks laws, regulations, and standards that apply to toys in 120+ markets. 

Beth Ziesenis

Your Nerdy Best Friend

Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you're working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget. Named an editor's pick for best speaker of 2013 by MeetingsNet and a Favorite Speaker by Meetings & Conventions magazine in 2014, Beth Ziesenis is an author, speaker, technology consultant and selfproclaimed nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people's lives easier. Beth helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business and personal use through presentations and her books, including the latest title, Release Your Inner Nerd, available on Amazon.com.

Key:

Complete
Failed
Available
Locked
Technology
Beyond Outlook Reminders: 5 Ways to Manage Your Client Relationships
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. A big part of your success is relationships with your clients. But relationship management goes beyond a reminder to follow up on your Outlook Calendar. You need a system that helps you keep track of customer details, keeps re-connection tools top of mind and makes it easy to nurture the relationships that will maintain and grow your business. This segment gives you five-plus resources that fit into any budget and work into your busy schedule.
The Dollars Are In the Details: 3 Notetaking Tools to Seem Smart & Organized
Recorded 01/14/2019
Recorded 01/14/2019
A Tech Toolbox for Road Warriors
Recorded 01/14/2019
Recorded 01/14/2019
Technology | Powered Productivity Test
# of Questions: 13 | Total Points: 13 | Passing Score:  10
# of Questions: 13 | Total Points: 13 | Passing Score:  10
Children & Play
Child Development 101: Physical
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Child Development 101
Child Development 101: Communicative
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Select the "View On-Demand Recording" button to begin. Child Development 101
Child Development 101: Cognitive
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Child Development 101
Child Development 101: Sensory
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Child Development 101
Child Development 101: Social/Emotional
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Select the "View On-Demand Recording" button to begin. Child Development
Child Development 101 Test
# of Questions: 22 | Total Points: 22 | Passing Score:  18
# of Questions: 22 | Total Points: 22 | Passing Score:  18
Emotional Intelligence: Intrapersonal
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Emotional Intelligence
Emotional Intelligence: Interpersonal
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Select the "View On-Demand Recording" button to begin. Emotional Intelligence
Emotional Intelligence Test
# of Questions: 8 | Total Points: 8 | Passing Score:  6
# of Questions: 8 | Total Points: 8 | Passing Score:  6
Toy Regulatory Overview
Recorded 01/13/2019
Recorded 01/13/2019
Toy Regulatory Overview Test
# of Questions: 4 | Total Points: 4 | Passing Score:  3
# of Questions: 4 | Total Points: 4 | Passing Score:  3
Toy Risk Assessment Overview
Recorded 01/13/2019
Recorded 01/13/2019
Toy Risk Assessment Overview Test
# of Questions: 4 | Total Points: 4 | Passing Score:  3
# of Questions: 4 | Total Points: 4 | Passing Score:  3
Toy Testing Overview
Recorded 01/13/2019
Recorded 01/13/2019
Toy Testing Overview Test
# of Questions: 3 | Total Points: 3 | Passing Score:  2
# of Questions: 3 | Total Points: 3 | Passing Score:  2
Customer Relations
Kevin Carroll | Introduction
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
Kevin Carroll | Expertise
Recorded 01/11/2019
Recorded 01/11/2019
Kevin Carroll | Law of Reciprocity
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | Law of Reciprocity Continued
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | First Impressions
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | "Mr. Cranky" Story
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | Concepts of Effective Sales People
Recorded 01/23/2019
Recorded 01/23/2019
Kevin Carroll | Perception of People
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | Non-Verbal Behaviors + Confidence/Likability
Recorded 01/23/2019
Recorded 01/23/2019
Kevin Carroll | Audience Messaging + Strategy
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | What's In It For Them? "WIIFT"
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | Messaging "TMI"
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | Diamond Format
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | The Bird You Choose
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | What's Your Hook?
Recorded 01/23/2019
Recorded 01/23/2019
Kevin Carroll | Recap
Recorded 01/13/2019
Recorded 01/13/2019
Kevin Carroll | What's Your Hook Test
# of Questions: 14 | Total Points: 14 | Passing Score:  11
# of Questions: 14 | Total Points: 14 | Passing Score:  11 Please refer to the "Handouts" tab on CMSR and download "Customer Relations | Kevin Carroll: What's Your Hook?" to answer test questions.
Customer Service
Customer Service
Recorded 01/23/2019
Recorded 01/23/2019
Customer Service Test
# of Questions: 8 | Total Points: 8 | Passing Score:  6
# of Questions: 8 | Total Points: 8 | Passing Score:  6
Time Management Tools
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Time management tools from the perspective of a sales representative.
Sales Representative Expectations
Recorded 01/15/2019
Recorded 01/15/2019
Personal & Professional Relationships Part 1
Recorded 01/23/2019
Recorded 01/23/2019
Personal & Professional Relationships Part 2
Recorded 01/23/2019
Recorded 01/23/2019
Personal & Professional Relationships Part 3
Recorded 01/23/2019
Recorded 01/23/2019
Personal & Professional Relationships Part 4
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
Personal & Professional Relationships Test
# of Questions: 7 | Total Points: 7 | Passing Score:  6
# of Questions: 7 | Total Points: 7 | Passing Score:  6
Leadership Part 1
Recorded 01/23/2019
Recorded 01/23/2019
Leadership Part 2
Recorded 01/23/2019
Recorded 01/23/2019
Leadership Part 3
Recorded 01/23/2019
Recorded 01/23/2019
Leadership Part 4
Recorded 01/23/2019
Recorded 01/23/2019
Leadership Test
# of Questions: 11 | Total Points: 11 | Passing Score:  9
# of Questions: 11 | Total Points: 11 | Passing Score:  9
Business & Finance
Effective B2B Marketing
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
Effective B2B Marketing Test
# of Questions: 9 | Total Points: 9 | Passing Score:  7
# of Questions: 9 | Total Points: 9 | Passing Score:  7
Building Your Personal Brand
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Select the "View On-Demand Recording" button to begin.
Building Your Personal Brand Test
# of Questions: 5 | Total Points: 5 | Passing Score:  4
# of Questions: 5 | Total Points: 5 | Passing Score:  4
Business Trends: How to Manage Your Time & Money
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Select the "View On-Demand Recording" button to begin.
Business Trends: How to Manage Your Time & Money Test
# of Questions: 6 | Total Points: 6 | Passing Score:  5
# of Questions: 6 | Total Points: 6 | Passing Score:  5
Common Business Agreements
Recorded 01/23/2019
Recorded 01/23/2019
Common Business Agreements Test
# of Questions: 4 | Total Points: 4 | Passing Score:  3
# of Questions: 4 | Total Points: 4 | Passing Score:  3
Business Entities
Recorded 01/23/2019
Recorded 01/23/2019
Business Entities Test
# of Questions: 10 | Total Points: 10 | Passing Score:  8
# of Questions: 10 | Total Points: 10 | Passing Score:  8
Intellectual Property
Recorded 01/23/2019
Recorded 01/23/2019
Intellectual Property Test
# of Questions: 8 | Total Points: 8 | Passing Score:  7
# of Questions: 8 | Total Points: 8 | Passing Score:  7
Financial Management & Retirement Planning
Recorded 01/23/2019
Recorded 01/23/2019
Financial Management & Retirement Planning Test
# of Questions: 5 | Total Points: 5 | Passing Score:  4
# of Questions: 5 | Total Points: 5 | Passing Score:  4
Health Insurance
Recorded 01/23/2019
Recorded 01/23/2019
Health Insurance Test
# of Questions: 3 | Total Points: 3 | Passing Score:  2
# of Questions: 3 | Total Points: 3 | Passing Score:  2
Completion
Attestation
Agree to terms to continue.
Agree to terms to continue. Click below to attest to completion of the program and apply for your CMSR certification.
Program Survey
5 Questions
5 Questions Survey
Certificate Information
Open to download resource.
Open to download resource. Congratulations on becoming a Certified Master Retailer! You will soon receive a package in the mail with your certificate and pin.