American Specialty Toy Retailing Association

astra academy

2018 ASTRA Academy Recordings- ALL ACCESS

ASTRA and the education committee curated the following Marketplace & Academy sessions for recording and post show viewing: 

Sunday, 6/10 @ 10:15am: The Changing Toy Market: Who's Buying & How to Reach Them | Rieva Lesonsky

Sunday, 6/10 @ 11:45am: Lunch & Learn: Navigating Industry Consolidation | Patrick Glaser

Sunday, 6/10 @ 1:00pm: Building the Right Succession Plan 2.0 | Paul Sunderland

Sunday, 6/10 @ 2:15pm: The Paradox of Potential | Thom Singer

Monday, 6/11 @ 10:00am: 3 Approaches to Business Valuation | Paul Sunderland (audio only)

Monday, 6/11 @ 12noon: 10 Tips to Taming the MAPP Jungle | Ron Solomon (audio only)

Monday, 6/11 @ 1:00pm: Top 3 Merchandising Tips | Lindsay Anvik (audio only)

Monday, 6/11 @ 3:00pm: Top 3 Tips for Creating a Social Media Presence (audio only)

Wednesday, 6/13 @ 8:30am: Fl!p: Proven Strategies for Turning Challenge Into Opportunity | Peter Sheahan

Key:

Complete
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The Changing Toy Market | Rieva Lesonsky
Open to view video.
Open to view video. There’s no question the specialty toy market is changing. If you want to sell toys and games to today’s consumers, you have to know who they are, what they want and where to find them. This session, given by one of America’s leading small business experts, Rieva Lesonsky, tells you exactly that. Learn effective marketing methods, how to create a loyal customer base, what products are driving sales and more. America is on the cusp of yet another baby boom. Act now to position your business to benefit from the changing market—and reap the rewards.
Lunch & Learn: Navigating Industry Consolidation | Patrick Glaser
Open to view video.
Open to view video. Relying on government statistics, market trends and fresh data from the ASTRA membership, this session will detail and explain trends in the independent toy industry, including an illustration of how the field has evolved over the past 15 years and is expected to grow into the future. Particular attention will be given to the impact of big retail outlets and online sellers on the evolution of the independent toy market, along with adjacent industries. Attendees can expect to walk away with the latest data and information to understand the direction of the industry and a framework for navigating the market in the future.
Building the Right Succession Plan | Paul Sunderland
Open to view video.
Open to view video. You’ve spent years building a successful business and are looking toward retirement. But do you have a plan on how to extract the value from the business you’ve worked so hard to develop? Learn how to calculate your value and successfully market and sell or transition your business for when you retire. Follow real businesses through a series of vignettes which outline the planning issues faced by the businesses, the key stakeholders involved and how they overcame their planning obstacles.
The Paradox of Potential | Thom Singer
Open to view video.
Open to view video. Business achievement is about striving toward potential. But having "high potential" does not equal high performance. A large percentage of professionals do not feel they are meeting their personal goals. This interactive session and research gets to the heart of achieving more through an individual and company-wide mindset for growth. The "future of work" is about more than telecommuting and stand up desks; it’s about getting everyone in an organization to achieve their potential.
3 Approaches to Business Valuation
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Lightning Learning: NEW to ASTRA’s Marketplace & Academy—Lightning Learning! We listened to your feedback and created an opportunity to have more candid conversations and network with new people. Lightning Learning will bring education sessions to the Marketplace floor by delivering concise content in fifteen-minutes. The session will follow with an additional fifteen-minutes of time for Q&A where attendees can stay for further conversation or head back to the show floor. Lightning Learning sessions will focus on high level ideas on subjects like social media, lease negotiation and merchandising to ponder as you peruse the Marketplace and network with other attendees.
Top 10 Tips to Taming the MAPP Jungle
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Lightning Learning: NEW to ASTRA’s Marketplace & Academy—Lightning Learning! We listened to your feedback and created an opportunity to have more candid conversations and network with new people. Lightning Learning will bring education sessions to the Marketplace floor by delivering concise content in fifteen-minutes. The session will follow with an additional fifteen-minutes of time for Q&A where attendees can stay for further conversation or head back to the show floor. Lightning Learning sessions will focus on high level ideas on subjects like social media, lease negotiation and merchandising to ponder as you peruse the Marketplace and network with other attendees.
Top 3 Merchandising Tips
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Lightning Learning: NEW to ASTRA’s Marketplace & Academy—Lightning Learning! We listened to your feedback and created an opportunity to have more candid conversations and network with new people. Lightning Learning will bring education sessions to the Marketplace floor by delivering concise content in fifteen-minutes. The session will follow with an additional fifteen-minutes of time for Q&A where attendees can stay for further conversation or head back to the show floor. Lightning Learning sessions will focus on high level ideas on subjects like social media, lease negotiation and merchandising to ponder as you peruse the Marketplace and network with other attendees.
Top 3 Tips for Creating a Social Media Presence
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Lightning Learning NEW to ASTRA’s Marketplace & Academy—Lightning Learning! We listened to your feedback and created an opportunity to have more candid conversations and network with new people. Lightning Learning will bring education sessions to the Marketplace floor by delivering concise content in fifteen-minutes. The session will follow with an additional fifteen-minutes of time for Q&A where attendees can stay for further conversation or head back to the show floor. Lightning Learning sessions will focus on high level ideas on subjects like social media, lease negotiation and merchandising to ponder as you peruse the Marketplace and network with other attendees.
Keynote: Fl!p: Proven Strategies for Turning Challenge Into Opportunity | Peter Sheahan
Open to view video.
Open to view video. The fact that the world is changing is not new to anyone. The more important question is, what do we need to do in the face of change? Whether you are dealing with disruptive technology, shifts in customer expectations, or changes in regulation, as a leader you must apply an innovative approach to effectively navigate disruptive forces. With deep experience accelerating transformation in some of the world’s most innovative companies, Peter Sheahan knows first-hand how to take disruption and turn it into competitive advantage.