American Specialty Toy Retailing Association

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(2) Moving from Agreement to Alignment


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Too often well-intended growth and transformation efforts fail because surface-level agreement is mistaken for true alignment. Agreement means that there is a shared sense of the defined future state, however, it does not typically evoke new behaviors.

For real behavior change to occur, there must be alignment, which will require a clear understanding of the gap between current state and future state and the commitments it will take to close that gap. Moving from agreement to alignment requires having more difficult conversations, deselecting misaligned activities, and driving new behaviors. In this video, Peter Sheahan will discuss what it takes to execute on the value that your vision and strategy promise by driving alignment within your team and organization.

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Moving from Agreement to Alignment
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