American Specialty Toy Retailing Association

astra academy

(11) Lead the Customer into the Future

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As the rate of change outside of our organizations continues to accelerate, we will no longer be able to take a “wait and see” approach to the changes on the horizon. Despite the constant need to transform, many companies have intentionally tried to slow their customers’ progress to the future until they had no other choice.

If we want to remain relevant in the hearts and minds of our most important clients and partners, we must be ready to take action before we have all of the information. In this video, Peter Sheahan, using examples of a large software company and a regional shipping company, will challenge you to lead your customer into the future and not be dragged there, so you can continue to remain the obvious choice.


Open to view video.
Open to view video.