American Specialty Toy Retailing Association

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(10) Move Towards the Edge of Disruption


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To find the opportunity in disruption, we must move towards the very things disrupting us, even though our initial reaction is to move away from them. When we do want to try something new, however, we often grow tired of round after round of whiteboarding, forecasting, and planning without ever getting to something we are testing in the field.

To break this pattern, we need to develop a learning mindset through the testing and piloting of new concepts, so we can create clarity about what will and won't work in the future. In this video, Peter Sheahan invites you to move towards the edge of disruption and learn there, because we will not be able to apply today’s models and metrics to the business of the future.  

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