American Specialty Toy Retailing Association

astra academy

Catalog Advanced Search

Search by Categories
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Play for Profit--50% OFF (Members Only)!

    Develop an instruction manual that outlines the steps to enter the retail toy business or can be used to examine current business practices against. The Play for Profit book is a compilation of best practice advice in every area of store operation.

    Thinking about starting your own toy store? Worried about where to begin? Play for Profit will help you start off on the right track!

    Take advantage of the hard-earned knowledge of veteran ASTRA store owners and industry experts, who know what it takes to make a healthy profit and have put all their best practices in one handy place!

    The time for a retail jumpstart is now. ASTRA's Play for Profit is full of advice that can help you save and make thousands, and is full of crucial resources such as The Retail Business Plan for Toy Stores, which will help you build a solid financial foundation for your business, templates for financial reports, and much more! With ASTRA's Play for Profit it's all there at your fingertips to help you start and maintain a successful toy store.

    Order now and start planning for profit in your store with the Play for Profit book!

    Play for Profit is 50% off! No discount code needed in cart. Discounted book price: $79.50

  • Financials You Can Understand-- 20% OFF (Members Only)!

    A practical printed guide with step-by-step tools to help you understand important financial benchmarks. A practical companion to ASTRA’s annual Profit/Benchmarking Survey.

    ASTRA's Financials You Can Understand will walk you through all of the numbers in your Balance Sheet and Profit and Loss Statement and answer all your pressing budget questions.

    Where did these numbers come from? What do they mean? How can I make them stronger? Financials You Can Understand will answer these and many more questions you may have about budgeting for your business.

    Learn what numbers you should be tracking and how yours compare to other specialty toy stores'. Once you understand the basics, Financials You Can Understand provides special boxes with advanced, in-depth knowledge on more detailed ways to track and improve your numbers.

    Make your business better with ASTRA's printed guide, Financials You Can Understand!

    Financials You Can Understand is 20% off! No discount code needed in cart. Discounted book price: $71.20

  • Guide to Toys for Children with Special Needs

    This guide is written for any toy seller with the desire to learn more about toys that meet the special needs of children with disabilities. It summarizes characteristics of common disabilities and types of toys that work well for children who have those disabilities.

    According to the US Census, 1 in 20 school-aged children or 2.8 million kids are reported as living with a disability. Children with disabilities are just like any other kids when it comes to learning through play, they just need a little help connecting.

    This electronic handbook is written for anyone who makes or sells toys and has the desire to learn more about toys that meet the needs of children with disabilities. It summarizes characteristics of common disabilities and the types of toys that work well for children living with those disabilities, providing a helpful framework that you can use to effectively guide your customers in their toy buying decisions.

    In this guide you'll find:

    1. Tips for assisting customers with disabilities and their families
    2. General information about some of the most common disabilities for children and the toys that best suit the children living with them
    3. Appropriate language to use when interacting with and speaking about children with special needs
  • Digital Download! Make Way for Play: Brilliant Benefits of Toys

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. The following section of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.


    Sections of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences. So let the sun shine in on every child and help them grow to their fullest potential!
  • 50 for $25: "Make Way for Play: Brilliant Benefits of Toys" Guides

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    ASTRA members can order bundles of 50 Make Way for Play Guides for $25 (includes shipping). Please allow up to 2 weeks for delivery. Canadian members, please contact Ahren Hoffman for more details: ahoffman@astratoy.org 

    The Make Way for Play Guide is an excellent resource for store staff and customers including: parents, teachers, librarians, therapists and others that support a child's development. 

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.

  • 100 for $50: "Make Way for Play: Brilliant Benefits of Toys" Guides

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    ASTRA members in the United States can order bundles of 100 Make Way for Play Guides for $50 (includes shipping). Please allow up to 2 weeks for delivery. Canadian members, please contact Ahren Hoffman for more details: ahoffman@astratoy.org 

    The Make Way for Play Guide is an excellent resource for store staff and customers including: parents, teachers, librarians, therapists and others that support a child's development. 

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.

  • Marketing Certificate

    An overview of best practices for marketing your store.

    This module will give you the tips and tools on how to successfully position your business and brand in the competitive marketplace through SWOT analysis, and SMART planning and developing the right marketing mix for your business.

    This module will help you develop brand promotional activity for maximum impact on your customer. You will gain a greater understanding of the different facets of promotions and how to best reach your target consumer.

    This module will help you develop digital tools and communications to have a greater impact on your customer. You will gain a greater understanding of the different digital media tools to help build your online and social media traffic.

    This module will help you identify, create and build the right community partners and programs for your business that best align with your customer.