American Specialty Toy Retailing Association

astra academy

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  • Digital Download! Make Way for Play: Brilliant Benefits of Toys

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. The following section of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.


    Sections of this guide shines light on the cornerstones of child development. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences. So let the sun shine in on every child and help them grow to their fullest potential!
  • 50 for $25: "Make Way for Play: Brilliant Benefits of Toys" Guides

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    ASTRA members can order bundles of 50 Make Way for Play Guides for $25 (includes shipping). Please allow up to 2 weeks for delivery. Canadian members, please contact Ahren Hoffman for more details: ahoffman@astratoy.org 

    The Make Way for Play Guide is an excellent resource for store staff and customers including: parents, teachers, librarians, therapists and others that support a child's development. 

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.

  • 100 for $50: "Make Way for Play: Brilliant Benefits of Toys" Guides

    This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop. It explores how toys are perhaps the fastest and certainly the most fun way for a child to reach important milestones through physical, cognitive, communicative, social/emotional and sensory play experiences.

    ASTRA members in the United States can order bundles of 100 Make Way for Play Guides for $50 (includes shipping). Please allow up to 2 weeks for delivery. Canadian members, please contact Ahren Hoffman for more details: ahoffman@astratoy.org 

    The Make Way for Play Guide is an excellent resource for store staff and customers including: parents, teachers, librarians, therapists and others that support a child's development. 

    Play is essential. Toys and play are to child development like sun and water are to plants. Play helps kids take root and thrive in their environment. This guide illuminates the hidden benefits of toys and the skills that sprout to help kids grow and develop.

  • Marketing Certificate

    An overview of best practices for marketing your store.

    This module will give you the tips and tools on how to successfully position your business and brand in the competitive marketplace through SWOT analysis, and SMART planning and developing the right marketing mix for your business.

    This module will help you develop brand promotional activity for maximum impact on your customer. You will gain a greater understanding of the different facets of promotions and how to best reach your target consumer.

    This module will help you develop digital tools and communications to have a greater impact on your customer. You will gain a greater understanding of the different digital media tools to help build your online and social media traffic.

    This module will help you identify, create and build the right community partners and programs for your business that best align with your customer.