ASTRA launched the ASTRA Camp™ experience, a creative reimagining of the virtual trade show and conference. This two-week virtual event held on August 4, 5, 6 and August 11, 12, 13 invited the specialty toy industry to take part in an adventure packed with opportunities to discover new products and manufacturers, connect with fellow campers, and gain new business insights into navigating the 2020 Q4 wilderness. 

Adventure Academy education sessions were recorded for on-demand learning. 

If you attended ASTRA Camp™ as an attendee or manufacturer, you have been automatically registered to receive complimentary access. 

ASTRA and the education committee worked to produce and record the following sessions from ASTRA Camp™ for on-demand viewing:

--The Toy Industry: Adapting to Transformative Times | Nick Richardson, CEO of Kids Insights

--Rethinking Sales Management | Dave Fellman, President of David Fellman & Associates

--4 Easy Steps to Find the Hidden Cash in Your Business | Jennifer Rust, CEO of Creative Profit Planning

--Build & Grow Your E-Commerce Catalog | David Castillo, Vice President of The Red Balloon Toy Store

--Free Ways to Use Facebook & LinkedIn to Generate More Sales | Tami Wloch, Social Media Director of Strategic & Creative Marketing Inc. 

If you need assistance accessing content or have questions related to ASTRA Camp™ Adventure Academy content, please contact: Ahren Hoffman | ahoffman@astratoy.org | 312-222-0984


David Castillo

Vice President | The Red Balloon



David Castillo has worked in the specialty toy industry since 2004 with the family business, The Red Balloon Toy Store. After graduating college in 2014, he joined his father in running the family business as Vice President. David’s passion for number crunching, technology, and problem solving combined with his dad’s years of experience, relations, and love for toys has seen the family business grow to 5 locations in Utah.

David spent 4 years as a volunteer board member for the Utah Chapter of Huntington’s Disease Society of America. He was also a member of ASTRA’s Technology Committee and is currently serving as a member of ASTRA’s Best Toys for Kids Award Committee.

David is a proud father to 2 children, Harper and Bennett, and husband to his selfless wife, Kristin. He loves to share how becoming a father has turned him into a more loyal advocate and customer of The Red Balloon Toy Store.

Dave Fellman

President | David Fellman & Associates



David M. Fellman is the president of David Fellman & Associates, Raleigh NC, a sales & marketing consulting firm serving numerous segments of Small Business America. He is the author of The Small Business Book: 10 Ways To Make Your Small Business More Successful and Listen To The Dinosaur, which Selling Power magazine listed as one of its “10 Best Books To Read in 2010.” His articles on sales, marketing and management topics have appeared in a variety of publications, and he is a popular speaker who has delivered seminars and keynotes at events across the United States, Canada, England, Ireland, Australia and New Zealand.

Jennifer Rust

CEO | Creative Profit Planning



Jennifer Rust is the CEO of Creative Profit Planning, a former retail store owner and a seasoned CPA. She works to develop roadmaps to profitability for independent retail stores, guiding them down the path to resolution of their financial challenges and putting more money in the pockets of her clients.

Jennifer has lived and breathed what you are experiencing on a personal level in her own retail business and shared in many financial challenges through the eyes of hundreds of diverse small businesses in her accounting practice. Jennifer now she shares that knowledge with the entrepreneurs who are willing to commit to tightening their belts, following a plan, and opening their eyes and hearts to the possibility of what financial freedom could look like in their businesses. Her clients consist of a diverse group of retail stores both large and small in all areas of the United States. She is a proud Affiliate of Management One and ASTRA.

Nick Richardson

CEO | Kids Insights



Nick the founder and CEO of Kids Insights, the global leader in kids, tweens and teens market intelligence. He has established himself as a go-to expert on kids' insights and regularly speaks at events in the UK, Europe and the US. Nick has set out to change the way in which market intelligence is conducted, enabling clients to make informed decisions and developed strategies based on real insights, in real-time. Nick holds a BA in marketing and an MBA. You can find him on Twitter @nickrmarketing and @kidsinsights. 

Kids Insights surveys more than 4,000 children per week across 3 continents and 11 countries or more than 200,000 children per year. They are the global leader in kids' market intelligence and they have an unrivaled ability to understand their attitudes, behaviors and consumption of the next generation of consumers. 

Tami Wloch

Social Media Director | Strategic & Creative Marketing Inc.



For over 15 years, Tami has been providing Marketing services for companies, utilizing her expertise in Social Media, PR, TradeShows, Radio/TV/Newspaper, print, and more.  Because of her successes with Social Media Campaigns, she now serves on Advisory Boards for both Facebook Corp & LinkedIn Corp.  She is helping shape the future of Social Media by beta testing & evaluating current & future products & services.  In addition, she is certified in both SEO & Google Analytics. 

She teaches classes both in the US and internationally to help people understand the complex world of gaining customers thru Social Platforms - this can be a very inexpensive Marketing tool if used correctly.  Her classes contain hands-on techniques so attendees can implement changes & get immediate results.  She welcomes feedback and questions from the attendees during all sessions so attendees can get their questions answered.

Contents (5)


The Toy Industry: Adapting to Transformative Times
Open to view video.
Open to view video. Kids are constantly connected and hold different attitudes, behaviors and consumption traits than previous generations. Nick Richardson shares the data-powered insights and opportunities from a Kids Insights study on how the toy industry can adapt to these transformative times. 
Rethinking Sales Management
Open to view video.
Open to view video. The way business is being done has forever changed! Wouldn’t you love to get a crash course in the latest sales strategies? Review this webinar with Dave Fellman and rethink every element of sales performance and sales management.
4 Easy Steps to Find the Hidden Cash in Your Business
Open to view video.
Open to view video. Would you like to find a stash of cash? Tweaking just a few analytics can help you find hidden cash in your business! Watch this webinar by Jennifer Rust, an expert in financial management for retailers, during this valuable session.
Build & Grow Your E-Commerce Catalog
Open to view video.
Open to view video. Consumers want to buy local – even online! Review this session with David Castillo to learn top tips for setting up your e-commerce site. Retailers and manufacturers will both learn ways to increase sales!
Free Ways to Use Facebook & LinkedIn to Generate More Sales
Open to view video.
Open to view video. Who doesn’t need a little free advertising? LinkedIn and Facebook are great places to sell! Tami Wloch leads you through step by step instructions in this webinar to reach your full potential. Whether you’re a manufacturer, retailer, sales rep or affiliate, you’ll walk away with tips can use right away.

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